Essential
Sales Systems

Funnel
Management

Performance & Response Metrics

Customer Relationship Management

Customer
Mapping

Script
Management

Sales Force
Management

Channel management

What are "key elements"?

Presentations can only be really powerful when the key elements work together. Those elements are:

• The speaker
• The message
• The visuals

The speaker must be credible, the message must be structured and the visuals must be vivid. Each element must appeal to the audience.

What are the Nine WCS Pillars?

The nine pillars identify specific areas that your presentation must address to be effective. If any are missing your chance of success is reduced.

While you should only have one specific goal for each presentation there are nine generic goals that always apply. Here is a list of those goals - the pillars supporting every presentation:

• To attract and interest the audience
• To build credibility
• To inform
• To imply
• To stir emotions
• To persuade
• To convince
• To be remembered
• To provoke action

If a presentation doesn't attract and interest the audience nothing can happen. It must stir emotion because business decisions are based on both an emotional response and a logical one. It must imply because some benefits are more powerful when they are not made explicit and each presentation must provoke a specific action - otherwise it has not succeed. Presentation examples

What is a Visual Metaphor?

A visual metaphor uses images to tell a story and deliver it with an emotional edge - without a single word. It's the most effective and powerful delivery system available. More details.